Support LGBTQ+ entrepreneurs year-round and understand the challenges they face beyond Pride Month.
Pride Month shines a spotlight on LGBTQ+ representation and the businesses owned by individuals from this community, but the support should extend beyond June. Many LGBTQ+ entrepreneurs stress the importance of shopping from these businesses year-round to foster a more inclusive and supportive economy. Despite the progress made in the fight for LGBTQ+ rights, challenges persist, including discriminatory legislation and rising backlash against companies advocating for LGBTQ+ representation.
Helen Russell, co-founder of Equator Coffees, emphasizes that queer entrepreneurs offer unique perspectives shaped by experiences in a world that hasn’t always been kind or safe. “Queer entrepreneurs are going to look at the world differently,” Russell explains, noting that increased visibility can bring not only new customers but also potential allies. The visibility of LGBTQ+ businesses is crucial as it helps combat harmful stereotypes and encourages broader societal support.
In the face of these challenges, many LGBTQ+ entrepreneurs continue to thrive and inspire. Their businesses contribute significantly to various industries, from fashion and food to tech and beauty. Supporting them through purchases helps create a space where diversity is celebrated, and inclusion is championed. Consumers are encouraged to think beyond the month of Pride and consider how their spending habits can make a lasting impact.
The article highlights over 60 LGBTQ+ owned businesses that are worth supporting, with recommendations ranging from innovative startups to established brands. These businesses are driven by passion, creativity, and resilience, qualities that often arise from overcoming adversity. Their owners share stories of perseverance, explaining how they have navigated hurdles like securing funding, dealing with discrimination, and balancing personal and professional lives.
Some notable LGBTQ+ brands include Aztech Mountain, Pika Pika, and Biology, which offer everything from outdoor gear to fashion and beauty products. These brands are not only changing the market but also creating a sense of belonging for people within the LGBTQ+ community. For these entrepreneurs, success means more than just profits—it’s about creating positive change and giving back to the community.
When shopping, consumers are encouraged to support LGBTQ+ businesses throughout the year, helping to ensure they remain viable and continue to thrive. By doing so, customers can contribute to a future where LGBTQ+ entrepreneurship is no longer the exception but the norm.
This year, as with every year, the goal is not only to support LGBTQ+ businesses during Pride but to embrace their contributions year-round. Each purchase from these companies sends a message of inclusivity and support that extends beyond any one month.