Exploring the growth of AAPI-owned businesses and some of the best brands to shop.
AAPI-owned businesses in the United States have grown significantly over the years, with over 3 million such businesses now operating across the country. This surge in entrepreneurship has helped create an incredibly diverse and innovative landscape, which celebrates the rich cultures and traditions of the Asian American and Pacific Islander (AAPI) community.
One of the pioneers in the movement was Pearl River Mart, founded by Ming Yi and Ching Yeh Chen in 1971. After immigrating to the U.S. from China in 1965, the Chens felt disconnected from their heritage and saw a gap in the market for Asian goods. They opened the market to provide Asian Americans with products from home, such as soy sauces, kitchenware, and clothing. Over the years, the store evolved into a cultural hub for the Chinatown community and beyond.
Today, Pearl River Mart is led by Joanne Kwong, the daughter-in-law of the Chens, and continues to celebrate and support AAPI culture. Kwong emphasizes that, while the community has evolved, the need for businesses that reflect Asian American experiences remains essential. The store now helps elevate AAPI entrepreneurs, contributing to the vibrant ecosystem of AAPI-owned businesses.
In 2024, AAPI entrepreneurs continue to make strides across various sectors, from fashion and beauty to food, wellness, and technology. These businesses not only provide valuable products but also empower their communities by creating spaces for cultural appreciation and support. Many of these businesses are deeply inspired by their founders’ heritage, weaving traditional values and experiences into the products they create.
Among the many AAPI-owned businesses thriving in the U.S., some notable examples include beauty brands, such as Brightland, fashion companies like Dagne Dover, and wellness brands like Verloop. Each of these businesses has its unique story, but all share a common goal of bridging cultural gaps and fostering inclusivity through their offerings.
The AAPI community is diverse, encompassing a wide range of cultures, languages, and traditions. As these businesses grow, they continue to foster a sense of unity and celebration of diversity within the broader American landscape. Supporting AAPI-owned businesses is not just about shopping; it’s about contributing to the growth and success of a vibrant community.
As the AAPI community continues to thrive, businesses like Pearl River Mart remain vital, helping to bridge gaps, celebrate culture, and empower new generations of entrepreneurs. Whether it’s through supporting local artisans or embracing cultural traditions, shopping at AAPI-owned businesses allows consumers to play a part in this ongoing movement.
