How Nusret Gokce’s Meme Fame Transformed Into a Controversial Culinary Phenomenon
Among the many cultural moments that defined the UK in 2021, the opening of Salt Bae’s London restaurant in September was both iconic and controversial. Nusret Gokce, the Turkish chef behind the “Salt Bae” meme, became a global sensation in 2017 after a video of him theatrically sprinkling salt onto a steak went viral. His signature move – sprinkling salt from a height while striking a pose – continues to be a part of his restaurant experience, with customers often eagerly awaiting the moment when he performs his now-famous gesture.
This internet-driven fame has powered his success, not only in the culinary world but also as a public figure. Gokce has managed to capitalize on his meme status like no other, transforming his persona from a viral sensation into a high-end restaurant mogul. His London restaurant, however, sparked heated debates, with some critics questioning the prices and the spectacle of it all, while others embraced the spectacle and celebrity. Ultimately, it was a reminder of how social media fame can shape modern culture, for better or worse.
