Customers face higher costs for popular plans, including a rise in ad-supported tiers and extra member charges.
Netflix has raised its subscription prices in the UK for the second time in just a few months, following a similar move in the United States. The price hike impacts all tiers, with the most significant increase hitting the Standard plan.
The cost of the Standard plan, which is Netflix’s most popular, has risen by £2 per month, bringing it to £12.99. The Premium plan, the platform’s top-tier option, is now priced at £18.99, an increase of £1.
In a change for the cheaper tier, the ad-supported plan will see its first price hike, rising by £1 to £5.99. This adjustment extends to both new and existing customers, as Netflix has updated its website to reflect the price changes. Additionally, customers who subscribed under the now-defunct Basic plan will need to move to one of the new plans.
The company explains that these price increases are part of its strategy to continually invest in programming and improve the service. A Netflix spokesperson said, “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix.”
Subscribers who pay for additional members outside their household will also notice an increase. Following the enforcement of the password-sharing ban, the cost for adding an extra member now rises to £5.99 for all plans, while the ad-supported plan will see an increase to £4.99 for an additional member.
These price hikes follow an earlier increase in October 2023 when the ad-free Basic plan saw a rise from £6.99 to £7.99, and the Premium plan increased from £15.99 to £17.99. Netflix has stated that these increases are partly due to investments in live sports, such as its $500 million per year deal with WWE, as well as major deals in boxing and NFL broadcasts. Last year, the streaming giant reportedly spent $17bn (£13.7bn) on content.
