Broadcast Television Giants Watch From the Sidelines at Annual New York Ad Showcase
This past week, entertainment companies including Paramount, Disney, Warner Bros. Discovery, NBC Universal, and Fox presented their upcoming content to advertisers in a series of flashy events in New York. However, the diminished power of traditional broadcast television was made clear, with ABC and CBS entertainment division chiefs, Craig Erwich and Kelly Kahl, relegated to the sidelines. Erwich was replaced by an executive with broader responsibilities, while NBC doesn’t even have a dedicated entertainment president anymore, instead appointing an executive to oversee several networks and streaming services.
These shifts underscore the increasing dominance of streaming platforms and changing dynamics within the television industry, as advertisers and networks alike adapt to new viewing habits and market trends.
