Business

TV Networks Face Diminishing Influence at Advertising Presentations

Broadcast Television Giants Watch From the Sidelines at Annual New York Ad Showcase

This past week, entertainment companies including Paramount, Disney, Warner Bros. Discovery, NBC Universal, and Fox presented their upcoming content to advertisers in a series of flashy events in New York. However, the diminished power of traditional broadcast television was made clear, with ABC and CBS entertainment division chiefs, Craig Erwich and Kelly Kahl, relegated to the sidelines. Erwich was replaced by an executive with broader responsibilities, while NBC doesn’t even have a dedicated entertainment president anymore, instead appointing an executive to oversee several networks and streaming services.

These shifts underscore the increasing dominance of streaming platforms and changing dynamics within the television industry, as advertisers and networks alike adapt to new viewing habits and market trends.

Related posts
Business

British Library Expansion Secures £1.1 Billion Investment from Japan

Landmark Project to Enhance Cultural and Commercial Spaces Near St Pancras A £1.1 billion…
Read more
Business

Crispin Odey Fined £1.8m and Barred from Finance Over Integrity Failings

FCA Cites Efforts to Obstruct Investigations and Mishandling of Misconduct Claims Hedge fund…
Read more
Business

UK Economy Shrinks in January, Raising Recession Fears

A 0.1% contraction in GDP sparks concerns over future economic stability and growth…
Read more
Newsletter
Become a Trendsetter
Sign up for Davenport’s Daily Digest and get the best of Davenport, tailored for you.

Leave a Reply

Your email address will not be published. Required fields are marked *