The reggaeton and rap star’s support for the former president is notable even if the influence of celebrity endorsements is hard to gauge.
Puerto Rican reggaeton star Anuel AA publicly endorsed former President Donald Trump at a campaign rally in Johnstown, Pennsylvania, marking a strategic move by Trump’s campaign to engage Latino voters in crucial battleground states. Meeting Trump at the tarmac, Anuel AA encouraged Puerto Ricans to “stay united” and support Trump, amplifying the rally’s reach to Latino audiences.
During the rally, Trump joked to the crowd, “I don’t know if these people know who the hell you are, but it’s good for the Puerto Rican vote,” underscoring the symbolic value of Anuel’s endorsement. Anuel, known for hits with stars like Bad Bunny and a vast social media presence, appeals particularly to younger Latino voters, a demographic Trump’s campaign is targeting more intently.
The event highlights Trump’s broader strategy of involving prominent artists of color, aiming to attract diverse voter segments. In recent months, Trump has secured endorsements from other high-profile artists, including rappers Lil Wayne and Kodak Black. Rapper Sexxy Red has also expressed support for Trump, indicating a growing trend among notable musicians to back his candidacy.
In a rally earlier this year in the Bronx, Trump invited Sheff G and Sleepy Hallow, representatives of New York’s drill music scene, to appear. By integrating popular artists into his events, Trump’s campaign is tapping into cultural touchpoints that resonate with Latino and Black communities, particularly in urban and swing-state regions.
These efforts could prove pivotal in mobilizing Latino voters, especially those who may not have been politically engaged previously. Whether these endorsements ultimately sway votes remains uncertain, but Trump’s campaign continues to leverage celebrity appeal in hopes of broadening its base.
