Discover Brands Across Fashion, Beauty, Fitness, Wellness, and More
In recent years, the number of Asian American and Pacific Islander (AAPI)-owned businesses in the U.S. has surged, with more than 3 million such businesses operating today. From food and beauty to wellness and fashion, these businesses reflect the rich cultural heritage and entrepreneurial spirit of the AAPI community.
One of the most notable examples is Pearl River Mart, a store founded by Ming Yi and Ching Yeh Chen in 1971. When the Chens immigrated from China to the U.S. in 1965, they struggled to find traditional goods they had grown up with. Determined to bridge that gap, they opened Pearl River Mart in New York City to provide a place for the Asian American community to find the products they missed from home. Today, Pearl River Mart continues to serve as a hub for the community, offering a wide variety of items, from soy sauces to clothing and kitchenware.
As the AAPI community continues to grow, so does the number of AAPI entrepreneurs, each contributing unique perspectives and offerings. These businesses often combine cultural appreciation with a modern twist, creating spaces where AAPI traditions are celebrated and shared with a broader audience. Many of these brands reflect the diversity within the AAPI community, spanning different cultures, countries, and languages.
Here are just a few examples of AAPI-owned businesses to support in 2024 and beyond:
Beauty Brands: AAPI-owned beauty businesses are gaining momentum, offering skincare, cosmetics, and wellness products that blend traditional ingredients with modern formulations.
Clothing and Accessories: Whether it’s fashion influenced by Asian cultures or contemporary designs, AAPI entrepreneurs are bringing new perspectives to the fashion industry.
Food and Beverage: From specialty ingredients to packaged foods and beverages, AAPI food businesses are providing consumers with authentic tastes and culinary experiences.
Home and Kitchen: A range of AAPI-owned brands offer kitchenware and home goods that celebrate the artistry and craftsmanship of their heritage.
Wellness and Fitness: Wellness-focused businesses that promote holistic health and fitness rooted in Asian traditions are growing in popularity.
Bookstores and Educational Brands: AAPI entrepreneurs are also creating educational spaces that emphasize cultural awareness and provide diverse resources.
Travel Brands: Finally, AAPI-owned travel brands are offering unique experiences for those looking to explore destinations with an authentic, cultural touch.
These businesses are a testament to the growing influence of the AAPI community in the entrepreneurial world, and they offer consumers a chance to support diversity, innovation, and cultural appreciation.
