The Quest 3 offers improved features and a higher price point, as competition with Apple heats up
Meta has announced the launch of its new Quest 3 VR headset, marking the next evolution of its bestselling virtual reality device. Priced at $499, the Quest 3 is $200 more expensive than its predecessor, but it comes with significant upgrades, including a more powerful chip from Qualcomm and enhanced screens for a better user experience.
A key feature of the Quest 3 is its “passthrough” technology, which allows users to see the real world around them while wearing the headset, a feature that is expected to be a highlight of Apple’s upcoming Vision Pro headset. This positions the Quest 3 as a direct competitor to Apple’s entry into the mixed reality market, further intensifying the competition between the two tech giants.
Preorders for the Quest 3 began immediately after the announcement, and the device is set to ship on October 10. Meta’s push to deliver cutting-edge VR technology at a competitive price point is part of its broader strategy to maintain dominance in the VR space, especially as Apple prepares to unveil its Vision Pro headset.
With these improvements and the higher price tag, the Quest 3 aims to capture both gaming enthusiasts and tech-savvy consumers looking for a high-quality mixed-reality experience. As the VR landscape continues to evolve, the competition between Meta and Apple will be one to watch closely in the coming months.
